THE POWER OF SOCIAL MEDIA
Social media has grown tremendously in the last few years. From 2006 onwards the growth rate is unexpectedly very high. Specially Facebook and Twitter have grown much faster and captured millions of users in just a few years. The way technology is growing, it is obvious that more and more people are going to grasp its benefits. It has brought a lot of advantages for the society. From progressed nations to under-developed countries, every nation is utilizing the power of social media to enhance life and use it for the bitterness of the people.(//www.techmaish.com/advantages-and-disadvantages-of-social-media-for-society/)
What is Social Media?
- Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interest and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features. ( Wikipedia)
These are some of the advantages and disadvantages of social media for the society. However, these are the enough advantages and disadvantages to decide which way to go on the social media.
- Public problem resolution: If you solve an issue for a customer, and this issue is valid for other customers as well, you can easily mass-inform them via social media. Besides that, other customers can see that you take customer care seriously.
- Direct Engage: You can engage directly with consumers. Other than email or written letters, engaging with customers through social networks is often direct.
- Social Profile: Businesses can use the social profile of both customers and prospects to better personally engage with them and leave a good brand experience. Please remember: A brand is what people think, feel and say it is, based on the sum of all experiences that they associate with that brand. Social media can be an important aspect in that.
- Social Listening: By listening to the social mentions about your brand (and those of your competitors), you can adapt to customers wishes faster, develop new products or services to help solve problems, create partnerships, etc.
- Social media can help getting new prospects or customers. Especially so called “look-a-like” campaigns can be effective. Social media profiles of your social fan base are compared to similar people in the social network.
- Social Media can be a direct-selling tool (see for example the way WeChat works in China) or can significantly attribute to a sale.
- With a social network, customers and fans can help each other, instead of the fact that all knowledge and interaction have to be at the customer service department.
- Privacy: Be careful with the data you receive or use on social media. Some countries have very strict privacy laws.
- Information: Users can be overwhelmed with information. It is sometimes difficult to filter.
- Reach: Some social networks purposely limit the reach of your social posts. Only when you pay, your reach will be enhanced.
Social media is transparent and open. Customer feedback is often immediately public. Respond quickly and change your organization if there are structural complaints. This is often a very difficult process for traditional companies.(//www.ecommercewiki.org/socia_media_and_services/social_media_and_services_basic/what_are_the_advantages_and_disadvantages_os_social_media.)
3 Healthy impacts of social media on our daily lives
1. Empowering the Work-from-Home Generation
Stay at home parents are becoming home-based entrepreneurs at an increasing rate. This is great news for families stressed by the impact of the Great Recession. As our economy continues to roar back to life, home-based businesses will be a major powerhouse for growth.
As people like and share a small company’s posts, a community begins to develop. And with the right social moves, that community can become a passionate customer base. And if you need help with something, what’s easier than submitting a quick post to your network of friends? Someone is bound to have some advice.
Speaking of advice, social media is a great way to access relevant information for outside the world of small business….
2. Better Access to Life-Improving Information
Just the other day I was scanning through my newsfeed and stumbled across a healthy eating article my cousin shared. She’s the fit one in the family. And, her ideas for healthy snacks weren’t half-bad. My cupboard is full of healthier alternatives to Cheetos and salted peanuts that I usually snack on while working at my desk. Hey! I see you judging me. I have a stressful job, alright? And I’m eating better now, so wipe that look off your face…
The point is that social media makes it incredibly easy to share information that I find useful in my life. And, chances are, if I find it useful in my life, someone else can benefit from it as well. Unfortunately, there are people out there that use this benefit of social media to spread propaganda, fake news or depressing stories.
Remember, the “unfollow” button is your friend. I spend a few minutes customizing my feed every day. Thus, my news feed has become more useful to me, and the information I find is actually something I value.
3. Much Needed Support at the Drop of a Post
When my friends are having a rough day, the first thing they do is post something on their Facebook. They share their struggles and vent. Whisper is another popular app for this. Just last week, a buddy of mine posted that he felt like life was kicking him while he was down. I knew he was struggling with a lot, and I immediately picked up the phone to offer support and encouragement.
Without social media’s ability to connect me, in real-time, with my friends, I would have never known to call and help. Who knows. If we hadn’t all rallied to provide encouragement, he may have made it to see today.
Amazing tools, like the National Suicide Prevention Line, are becoming social media savvy. It’s now possible to report posts to these organizations so that a trained counselor can come to the social media user’s aid with a direct message.
At the end of the day, social media certainly has a dark side. But, used within the right context, it can be an incredible tool to unlock the potential of every day. (//socialnomics.net/2017/02/17/3-healthy-impacts-of-social-media-on-our-daily-lives/)
6 Ways Social Media Affects Our Mental Health
- It’s addictive
Experts have not been in total agreement on whether internet addiction is a real thing, let alone social media addiction, but there’s some good evidence that both may exist. A review study from Nottingham Trent University looked back over earlier research on the psychological characteristics, personality and social media use.
- It triggers more sadness, less well-being
The more we use social media, the less happy we seem to be. One study a few years ago found that Facebook use was linked to both less moment-to-moment happiness and less life satisfaction—the more people used Facebook in a day, the more these two variables dropped off.
- Comparing our lives with others is mentally unhealthy
Part of the reason Facebook makes people feel socially isolated (even though they may not actually be) is the comparison factor. We fall into the trap of comparing ourselves to others as we scroll through our feeds, and make judgements about how we measure up.
- It can lead to jealousy—and a vicious cycle
It’s no secret that the comparison factor in social media leads to jealousy—most people will admit that seeing other people’s tropical vacations and perfectly behaved kids is envy-inducing. Studies have certainly shown that social media use triggers feelings of jealousy.
- We get caught in the delusion of thinking it will help
Part of the unhealthy cycle is that we keep coming back to social media, even though it doesn’t make us feel very good. This is probably because of what’s known as a forecasting error: Like a drug, we think getting a fix will help, but it actually makes us feel worse, which comes down to an error in our ability to predict our own response.
- More friends on social doesn’t mean you’re more social
A couple of years ago, a study found that more friends on social media doesn’t necessarily mean you have a better social life—there seems to be a cap on the number of friends a person’s brain can handle, and it takes actual social interaction (not virtual) to keep up these friendships. So feeling like you’re being social by being on Facebook doesn’t work. Since loneliness is linked to myriad health and mental health problems (including early death), getting real social support is important. Virtual friend time doesn’t have the therapeutic effect as time with real friends.
All of this is not to say that there’s no benefit to social media—obviously it keeps us connected across great distances, and helps us find people we’d lost touch with years ago. But getting on social when you have some time to kill, or, worse, need an emotional lift, is very likely a bad idea. And studies have found that taking a break from Facebook helps boost psychological well-being. If you’re feeling brave, try taking a little break, and see how it goes. And if you’re going to keep “using,” then at least try to use in moderation. (//www.forbes.com/sites/alicegwalton/2017/06/30/a-run-down-of-social-medias-effects-on-our-mental-health.)